About Us

The Intuitive Defensive Shooting program is the evolution of the Intuitive Defensive Shooting Program designed by Rob Pincus to work efficiently with the body’s natural reactions during a dynamic critical incident. Unlike many traditional programs, IDS does not take a purely mechanical approach to shooting training in isolation from the context in which the skill must be used. IDS is not simply “point shooting,” it is a training methodology that leads to more efficient defensive shooting skill.

Intuitive Defensive Shooting is the core program of the I.C.E. Training Company and is being taught by certified instructors around the United States and Europe. IDS has been successfully integrated into various military and law enforcement training programs and is the most efficient way for anyone interested defensive firearms skills to develop their abilities.